In our latest collection, we're going back to our roots—and further back than that, actually. MYTH.EXE started with a quiet grief for all the awe that got lost in a world where everything is mapped, explained, accounted for.
MYTH.EXE is our response to the age of algorithms and artificial intelligence. As mysteries are rationalised and logic overpowers wonder, we no longer tell stories the way we once did, nor do we leave space for the unexplainable.
Across the world, mythologies gave form to our deepest curiosities, fears, and desires. These stories have endured for centuries because they foster belief beyond the known and touch a part of our humanity despite their otherworldly concepts and characters. It is their age-old wisdom that makes mythology, alongside Gothica, one of the two worlds at the heart of our brand DNA.
Inspired by beasts of mythology and folklore, we designed MYTH.EXE to bring ancient creatures back into our dimension and rekindle the wonder they inspire.
THE Water Nymph