THE CHARM LAB is a modular jewelry system that celebrates and expands on our continuous narrative of self-expression through the adornment of alternative jewelry.

Featuring a system of signature base jewelry and charms inspired by the 3 Ask & Embla universes, THE CHARM LAB is designed to pave the way for creative versatility and freedom of curation. With infinite combinations through interchangeable pieces that synthesize and evolve with you.

WHY WE LOVE THE COLLECTION

  1. INFINITE WAYS TO WEAR

    Pair charms with any base, swap them out and switch them up as you wish

  2. MADE FOR ALL EXPRESSIONS

    The first modular jewelry system of its kind that embraces all forms of body adornment: earrings, hangers, rings and chains

  3. COLLECTIBLE TO TELL YOUR STORY

    Collect charms and design your own collection. Use them to mark milestones, honour memories or form a curation that tells your story

20 EXCLUSIVE CHARMS

  • Each compatible with any and all base jewelry
  • Stackable in infinite combinations; wear 1 or layer multiple charms on each base
  • 360° designs with details all-round and reversible options

7 TYPES OF BASE JEWELRY

  • Including 3 Earrings, 1 Ring Stack and 3 Hangers
  • [Coming soon] Chain Bracelets, Chain Necklaces & Rings

CUSTOM-MADE CLASPS

  • One included with every charm
  • Spring loaded clasp allowing you to attach charms easily onto any base jewelry
  • Sold separately for easy replacements or to keep as spares




CARING FOR YOUR BASE JEWELRY & CHARMS

  1. Store jewelry away from sunlight, humidity, and heat to prevent damage
  2. Store each piece individually to avoid scratching
  3. Remove jewelry before sleeping, showering, swimming, or exercising
  4. Avoid exposing jewelry to sweat and chemicals like perfumes, lotions, cleaning agents, chlorine, and saltwater
  5. Wipe gently with a soft microfibre cloth to clean
  6. Keep your jewelry dry. If your jewelry gets wet, dry it thoughly immediately
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