At Ask & Embla, our mission is to unite diverse communities through innovative, sustainable, and enduring alternative jewelry. Since 2013, we've been crafting products that aim to connect people from all walks of life.

Join our growing team on this exciting journey to make a meaningful impact with your talents and passion.

As a minority-owned brand that champions the power of diversity, Ask & Embla’s founders come from different professional backgrounds, including significant experience in leading tech companies.

Our team stretches from our headquarters in Singapore, to the Philippines, Japan, China, Vietnam, and beyond. It is our pride and privilege to be building our with such a diverse group of individuals, coming together with a shared goal of allowing people to embrace and celebrate their true selves.


The Norse mythos are rich with narratives of duality and co-existence, embracing the quality of light and darkness, creation and destruction, and an equilibrium between 9 worlds in their cosmos.

Our visualisation of duality lies not in mere opposites, but in a divine balance. We regard the night not as the absence of day, but as a silhouette carved by the day's light. We see the masculine not as a counter to the feminine, but as a symbiotic complement. This vision of duality is fused into every piece we design.

The 3 worlds in the Ask & Embla universe that form our DNA →

Gothica 01

Our founder’s dark muse of pagan, occultic, and Byzantine visions, born at the threshold of her Catholic upbringing and quest for liberation.

A candle lit to revelations beyond dogma, with gothica, she merges the sacred and spectral. Here, chaos coexists with harmony. As with darkness, so does hope.

Mythology 02

Mythology echoes pantheons of gods and goddesses, mythical creatures and sacred symbols. Our DNA is terrestrial, celestial.

In Ask & Embla, mythology transcends inspiration, honouring age-old wisdom; our portal to explore dimensions beyond earth.

Ethnology 03

Ethnology embodies native elements and ethnic virtues. traditions of modification of our flesh to adorn not only the body, but also the soul.

The essence of raw textures and handcrafted imperfection, a celebration of our ancient cultures evoke our ancestral connections. a tribute to our collective human heritage.

Explore our Universe Here →