Our Values


At Ask & Embla, we leverage design, art, science, and technology to create forms of expression that not only bring joy, but also connect people from all walks of life, inspiring acceptance. Our goal is to create safe and enduring products while minimizing our impact on the environment as best as we can.



We take immense pride in the craftsmanship of our handmade jewelry. Collaborating closely with family-owned businesses, local multi-generational artisans and craftsmen from various regions, we ensure that each piece is meticulously crafted with skill and passion. Our jewelry is a testament to the artistry and dedication of these highly skilled individuals. We are dedicated to their growth and flourishing alongside us.


Ask & Embla is devoted in our advocacy for equality and universal human rights. We value every unique individual of our community and place our customers at the heart of our brand. We recognise the influential role that brands play in shaping conversations and are dedicated to using our voice and platform to raise awareness about important issues whenever we can.

We are a minority-owned and independently-managed brand and aspire to be a beacon of diversity within our company itself. We embed inclusivity within our hiring practices, providing equitable opportunities for individuals regardless of their ethnicity, educational background, identity or physical capabilities.

Our team stretches from our headquarters in Singapore, to the Philippines, USA, Belgium, Ukraine, Indonesia, and beyond. It is our pride and privilege to be building our with such a diverse group of individuals, and we look forward to the prospect of growing this dynamic collective.


We believe it is our duty to take care of our land and minimize the ecological footprint we leave on it. We acknowledge our responsibility to embark on the journey towards sustainability, and are dedicated to making decisions for our business, customers, and our home with our planet and its people in mind. We strive to use sustainable and ecologically responsible materials while upholding the highest standards of material safety. We are proud to provide relevant material certifications upon request, ensuring transparency and accountability.

Our boxes are made from paperboard and recycled cardboard. All paper inserts are also printed on FSC® certified paper which has been harvested in a responsible manner. We exclusively utilize cotton for our pouches and trims. Our goal is to achieve 100% recycled and biodegradable packaging by 2024.

Additionally, we constantly seek innovative approaches to packaging, logistics, warehouse operations, and office practices to reduce our environmental footprint. We are committed to minimizing our impact and safeguarding the resources of our planet Earth.